Unleash Your Drive


A motivational quote in light blue text on a black background that says, 'Unleash your drive in clubs.'
An open box filled with golf-related promotional items, including caps, pens, medals, and booklets, with logos for the Golf Foundation and British Golf Industry Association.
Unleash Your Drive logo - A simple line drawing of a rocket in motion, with streaks indicating speed or trajectory

Following the success of our Unleash Your Drive programme in schools, we launched Unleash Your Drive in Clubs in 2025.

Is your Junior Hub looking to strengthen school-club connections, attract new junior players and build a sustainable pathway into your club or facility?

Watch the video below to find out more;

The club-based sessions are designed specifically for beginners and focus on fun, games, core golf skills and mental toughness tools. Children use Player Trackers, take part in challenges across putting, chipping, pitching and long game, and are gradually introduced to the golf environment – and the course where appropriate.

Why this works for Junior Hubs

This isn’t about one-off activity. It’s about building sustainable junior pipelines.

Unleash Your Drive in Clubs helps Junior Hubs to:

  • Reduce drop-off between school and club

  • Create a welcoming first experience of club golf

  • Strengthen relationships with local schools and communities

  • Grow regular junior participation and coaching pathways

What’s included for your club or facility

Junior Hubs delivering Unleash Your Drive in Clubs will receive:

  • Afull Unleash Your Drive in Clubs resource box, including lesson plans, Player Trackers and activity materials (image below)

  • £100 Funding support to help subsidise delivery and keep sessions affordable

  • Marketing and promotion support to help connect with local schools and community groups

  • Ongoing advice and support from your Golf Foundation Regional Development Officer

Infographic titled '2025 Pilot Project Results' showing three illustrations of children playing golf and a group of kids with an adult. Statistically, 434 children tried golf at school, 317 (72%) transitioned to club taster sessions, and 53% remained in regular coaching. Includes the Golf Foundation logo and the slogan 'Unleash Your Drive in Clubs'.

Get involved this spring and summer!

Unleash Your Drive in Clubs is a key opportunity for Junior Hubs to play a leading role in junior golf development – creating pathways that work for children, schools and clubs alike.

To find out more:

Unleash Your Drive in Clubs – connecting first experiences to lasting involvement in golf.

Text in black and red stating 'Unleash Your Drive in Schools'.
A girl in a school uniform playing golf, preparing to hit a golf ball with a club.
Unleash Your Drive logo - A simple line drawing of a rocket in motion, with streaks indicating speed or trajectory

“We can provide young people with the life skills to help meet the challenges of modern day life”

NICK DOUGHERTY


Why We Do This

A six-week programme giving every child - regardless of background - the mental toughness tools to meet the challenges of modern life. Delivered by you, in your school.

Almost 10% of schools in the UK have registered for our programme.

How We Do This

Children practicing golf on a school playground with cones and golf balls, supervised by adults.

Unleash Your Drive in Schools is a comprehensive, teacher-led programme that runs over six weeks. After years of research, the programme was developed alongside mental toughness experts to bring vital mental strengthening skills to young people. The mental toughness tools are built into the programme across six weeks of fun golf games and a simple introduction to the sport, with adapted equipment that is suitable for indoor or outdoor use.

A simple illustration of a quotation mark

“The kids were kinder to themselves and each other, and they were more willing to learn”

Large blocky upwards tick graphic

MICHELLE REGAN,

ST JAMES THE GREAT

Teachers can learn how to deliver using our online training, then follow printed and digital resources for each week, while a built-in evaluation process means you receive a personalised Impact Report, showing how much your group have improved their mental toughness, including how they respond to challenges and setbacks, regulate their emotions under pressure and feel more confident and prepared to take on the opportunities that come their way.

Get Your School Involved

UYD In Action

Mental Toughness Tools

9 mental toughness tools built in.

Every lesson in the programme develops one of nine life skills - skills that work in sport, in the classroom, and beyond. Developed with mental toughness experts Yeast Ltd, and proven to increase confidence and commitment by 20%.

Nine colorful circular icons representing self-improvement themes, including positive self-reflection, focus, emotional control, positive body language, positive self-talk, visualisation, personal best, self-compassion, and goal setting.

Your pupils will complete monitoring before and after taking part in the programme, as we seek to showcase how we have impacted their mental toughness, and ultimately helped to prepare them better for life. Your school will receive a bespoke report like the one below;

A detailed infographic about mental toughness tools and their impact on child development through a golf program, including statistics, a description of the Warwick & Edinburgh Mental Wellbeing Scale, and color-coded bars showing improvements in various psychological factors.

External Service Providers

We invite ESP’s who share our passion for golf’s potential to change lives to join us in this drive. If you or your organisation believe in the transformative power of golf, we want to hear from you. By becoming a recognised ESP, you play a pivotal role in introducing more children to golf, introducing fundamental golf skills, and teaching them mental toughness tools that extend beyond golf and contribute to their overall wellbeing.

Why You Should Become a Recognised External Service Provider

  • Introduction to Golf: You will introduce more children to the sport, offering them their initial experiences with golf.

  • Fundamental Golf Skills: You’ll introduce the fundamental skills that lay the foundation for a lifelong love of golf.

  • Mental Toughness Tools: Equipping pupils with mental toughness tools that not only enhance their golf skills but also contribute to their performance around school and in various aspects of life. Developing mental toughness has a direct link to improving overall well-being.

The Benefits Of Becoming An External Service Provider

Becoming an External Service Provider with the Golf Foundation offers numerous benefits. You will receive comprehensive training to understand key objectives, including mental toughness tools, impact measurement, and golf-related outcomes. Access a wealth of resources such as detailed lesson plans and supporting materials to enhance your delivery. Additionally, enjoy exclusive partner discounts on Golfway equipment, ensuring you have the best tools to support your sessions. This partnership equips you with the knowledge and resources needed to effectively deliver Unleash Your Drive and its associated benefits.

How To Get Started

We advise you contact your local Regional Development Officer to discuss further, or any delivery plans you have. You can find their contact detailshere.

Apply as an Organisation: If your organisation has multiple individuals interested in delivering the Unleash Your Drive programme, please apply as an organisation. The individual who completes the initial application will serve as the lead contact. This lead contact will be responsible for sharing the unique registration link with any additional individuals within the organisation. The lead contact will receive this unique link following their own registration. Lead contacts will receive updates and requests from the Golf Foundation, and responsible for ensuring the programme is delivered in accordance with our External Service Provider (ESP) Service Level Agreement.

APPLY AS AN ORGANISATION

Apply as an Individual: If you are applying independently to become a recognised ESP, please complete our online form. This form helps us assess your qualifications and commitment to effectively support the Unleash Your Drive Programme. It also allows us to identify which projects you will be supporting.

APPLY AS AN INDIVIDUAL

A key part of your delivery will be ensuring you have appropriate equipment to deliver in school and community environments. ESPs will enjoy a 50% discount off our equipment partner Golfway. To qualify for this you need to create an account and tick the ‘apply for a trade/school account’ and the next time you login the prices for our school packs will be reduced by 50%.

For more information, you can access the Service Level Agreement (SLA) for ESPs, which outlines the terms and conditions of your involvement. The SLA formalises your responsibilities and commitment to supporting the Golf Foundation’s mission and programme objectives.