ABOUT US

Our Strategy

An image of the intro page, with the words welcome to our strategy
Welcome To Our Strategy Our Strategy Video Our Vision Our Mission Strategic Goals Strategic Enablers Our Values Strategic Goals Deep Dive Strategic Enablers Deep Dive Strategy Summary

Welcome to our 2025-28 strategy.

We are proud of our heritage, created by Sir Henry Cotton and leading amateur players in 1952 and now with nearly 75 years of impact behind us.  In that time the Golf Foundation has continued to evolve and adapt as a charity, meeting the needs of young people and the golf industry.  We are now excited to launch our new 3-year strategy that supports the mental and physical wellbeing of young people in society as well as ensuring more young people playing golf in the future.

Following consultation with many of our stakeholders inside and outside of golf, we have created a strategy with a focus on four main strategic goals, underpinned by six strategic enablers that will help us deliver measurable long-term outcomes.

Our vision is that every young person can play and enjoy golf, strengthening their mental and physical wellbeing.

We welcome your support in delivering our vision.

A young girl with curly hair playing golf outdoors, with other children and an adult in the background.

A young girl wearing a pink cap, purple shirt, and black shorts, cheerfully raising her right arm while holding a golf club, positioned next to large text saying Our Vision

A young boy with curly hair playing golf, wearing a striped polo shirt, looks focused while swinging a golf club, positioned next to large text saying Our Vision
Group of young children at a golf event, wearing colorful shirts and hats, standing in front of a large banner that advocates for youth golf programs.

A young girl with brown hair tied in pigtails, wearing a grey hoodie with small patterns, holding a golf club and standing next to a colorful infographic with text about impact framework and strategies for engagement, digital data, and marketing.

A graphic presentation with a blue background titled "Our Values" and a supporting statement about making golf accessible to young people, listing values such as fun, inclusive, innovative, enriching, inspiring, and engaging. The design includes concentric circle patterns and sections labeled "Our Behaviours," emphasizing passion, impact, collaboration, and focus.

Logo of the Golf Foundation with text 'Strategic Goals' on a blue background, supported by the R&A.
A girl in school uniform playing mini-golf outdoors, laughing, with trees and playground equipment in the background.
Two boys walking on a golf course with golf bags, wearing matching maroon golf shirts and blue jackets, engaged in conversation with greenery in the background.
A group of children and a woman on a golf course; children wear red caps and shirts; a child is about to swing a golf club.
Children playing golf outdoors at a school field, with a girl in the foreground holding a golf club and smiling, and other children in the background near cones and golf balls.

Golf Foundation logo with the words 'Strategic Enablers' on a blue background, supported by the R&A.
A graphic presentation with the headline "Increase our impact through enhancing existing relationships & creating new partnerships" alongside a photo of two young kids on a golf course, shaking hands and holding golf clubs.
A group of young girls, some in maroon and others in navy blue sports uniforms, standing outdoors with their arms raised in victory or celebration. The image is part of a promotional or informational graphic with text and a circular inset of the girls.
Group of people at a golf event, holding golf clubs, standing under a large canopy with a golf-themed backdrop, surrounded by a green fenced area.
A group of children dressed in blue sports uniforms and caps, smiling and arms around each other, with a background of trees, celebrating a sporting event.
A colorful graphic with text and a photo of children playing outdoors, including a girl smiling and holding a stick with a hoop, with a woman in the background.
A group of three men standing together, smiling, at an indoor event. The man on the left is holding a glass award, the man in the middle is wearing a gray sweater, and the man on the right is wearing a blue vest with a name badge. They are in front of a banner with the word "UNLEARN" visible.
Infographic poster for the Golf Foundation's strategy 2025-28. Features key goals, actions, and long-term outcomes for promoting golf among young people, with images of children playing golf and walking with golf clubs.

England Golf and The Golf Foundation are working in collaboration to provide opportunities to inspire children and young people to play golf through the junior journey.

We are committed to creating sustained participation and love for the game. The journey highlights the steps a young person takes from being a beginner, through to golf club membershi

A colorful informational poster titled 'Junior Journey' with sections discussing the goals, benefits, and steps of a Junior Hub program for young golf enthusiasts, including a QR code for application.

Through working together and with golf clubs, we can:

• Support clubs to provide a journey for juniors to start and stay in golf

• Provide guidance to support the long term development of the junior section with workforce and volunteer development

• Grow the game, encouraging more young people to take that first swing

Learn more