Women and girls will celebrate their love of golf and be encouraged to take up the sport when a second awareness week is held across Great Britain and Ireland later this summer.
(Picture courtesy of Sam Stephenson)
Building on the success of last year’s online campaign, Women and Girls’ Golf Week is the inspiration of England Golf and will take place from 29 July – 4 August.
Launched today, exactly two months before the dedicated week takes place, it is also being promoted by Scottish Golf, Wales Golf and The Irish Ladies Golf Union and is designed to unite the golf industry in growing the women and girls’ game.
The R&A, the European Tour, the Ladies European Tour, The Professional Golfers’ Association and the Golf Foundation are also among the bodies supporting the activity.
The organisations will tell the stories of women and girls who are involved in many different ways in the sport, celebrate their successes and challenge perceptions associated with women and girls’ golf.
Women and girl golfers everywhere, from beginners to volunteers to leading Tour players, are invited to join the conversation, again using the #WhyIGolf
Clubs across the home nations are also encouraged to deliver activity in line with the themes of the week, promoting participation activities they are running for women and girls such as Get into Golf, New2Golf and Girls Golf Rocks.
The week has again been timed to coincide with the AIG Women’s British Open being staged at Woburn from 1 – 4 August.
Nick Pink, England Golf Chief Executive, said: “We are looking forward to the second staging of the week, again designed to show what an important role women and girls play in golf and to highlight the potential there is to develop the sport.
“The reaction to last year’s campaign was fantastic, generating over 12 million Twitter impressions, and we are delighted to again be working together with the other home associations in Ireland, Scotland and Wales, to make a real difference. We urge golfers and non-golfers to get involved, as well as encouraging clubs to provide opportunities to promote women and girls’ golf locally.”
Each day of Women and Girls’ Golf Week will have a specific theme. Look out for stories on:
• Monday 29 July: Careers – women working in different areas of the industry
• Tuesday 30 July: Celebrities – celebrity endorsers who love the sport
• Wednesday 31 July: Health and Wellbeing – the many health benefits of the sport
• Thursday 1 August: Competing – key events and pathway for progression
• Friday 2 August: Volunteers – the hidden heroes of the sport
• Saturday 3 August: Participation – focus on participation programmes nationwide
• Sunday 4 August: Wrap-up – highlights from the week
This year’s Women and Girls’ Golf Week also builds on the first ever Golf and Health Week held last month, which again saw various golfing bodies working collaboratively to highlight the sport’s health benefits and reach an audience of over 20 million on social media.